Apr 27, 2018  
2017-2018 General Catalog 
    
2017-2018 General Catalog
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MKTG 2113 - Principles of Marketing


This course is an introduction to basic concepts and principles of marketing management. topics include ethical responsibilities and issues, market segmentation, targeting and positioning, market research, marketing environments, branding strategies, product planning and development, pricing, promotion and distribution strategies, and factors influencing purchase decisions. Students will recognize the role of critical thinking, leadership, and ethics in making effective business decisions.  Business elective.



Credit Hours
3.0



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